Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu Tieba, Facebook (and its associated Facebook Messenger), Gab, Google+, Myspace, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, Wikia, Snapchat, These social media websites have more than 100,000,000 registered users.
Most popular services
- Facebook: 2,047,000,000 users
- YouTube: 1,500,000,000 users
- WhatsApp: 1,200,000,000 users
- Facebook Messenger: 1,200,000,000 users
- WeChat: 938,000,000 users
- QQ: 861,000,000 users
- Instagram: 700,000,000 users
- QZone: 638,000,000 users
- Tumblr: 357,000,000 users
- Twitter: 328,000,000 users
- Sina Weibo: 313,000,000 users
- Baidu Tieba: 300,000,000 users
- Skype: 300,000,000 users
- Viber: 260,000,000 users
- Snapchat: 255,000,000 users
- Reddit: 250,000,000 users
- Line: 214,000,000 users
- Pinterest 175,000,000 users
••• Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. Most people today define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps. In fact, 50% of online users never engage social media.
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others.
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