Friday, 30 March 2018

Facebook

Facebook

Facebook, Inc.
Facebook New Logo (2015).svg
[show]
Screenshot
Type of businessPublic
Type of site
Social networking service
Available inMultilingual (140)
Traded as
FoundedFebruary 4, 2004; 14 years ago
HeadquartersMenlo ParkCaliforniaUnited States of America
Coordinates37.4848°N 122.1484°W
Area servedUnited States (2004–2005)
Worldwide, except blocking countries (2005–present)
Founder(s)
Key peopleMark Zuckerberg
(Chairman and CEO)
Sheryl Sandberg
(COO)
IndustryInternet
RevenueIncrease US$40.653 billion (2017)[1]
Operating incomeIncrease US$20.203 billion (2017)[1]
Net incomeIncrease US$15.934 billion (2017)[1]
Total assetsIncrease US$84.524 billion (2017)[1]
Total equityIncrease US$74.347 billion (2017)[1]
Employees25,105 (December 31, 2017) [2]
Alexa rankSteady 3 (January 2018)[3]
RegistrationRequired
UsersIncrease 2.2 billion monthly active users (January 2018)


Written inC++PHP (as HHVM)[4] and D language[5]
Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo SaverinAndrew McCollumDustin Moskovitz, and Chris Hughes.
The founders initially limited the website's membership to Harvard students. Later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name comes from the face book directories often given to United States university students. Facebook held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of $104 billion, a new record. Facebook makes most of its revenue from advertisements which appear onscreen.
Facebook may be accessed by a large range of devices with Internet connectivity, such as desktops, laptops and tablet computers, and smartphones. After registering, users can create a customized profile indicating their name, occupation, schools attended and so on. Users can add other users as "friends", exchange messages, post status updates, share photos, videos and links, use various software applications ("apps"), and receive notifications of other users' activity. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as "People From Work" or "Close Friends". Additionally, users can report or block unpleasant people.
Facebook has more than 2 billion monthly active users as of June 2017. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users. In recent years, the company has faced intense pressure over the amount of fake newshate speech and depictions of violence prevalent on its services, all of which it is attempting to counteract.

Number of advertisers

In February 2015, Facebook announced that it had reached two million active advertisers with most of the gain coming from small businesses. An active advertiser is an advertiser that has advertised on the Facebook platform in the last 28 days. In March 2016, Facebook announced that it reached three million active advertisers with more than 70% from outside the US.

Offices

In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park. All users outside of the US and Canada have a contract with Facebook's Irish subsidiary "Facebook Ireland Limited". This allows Facebook to avoid US taxes for all users in Europe, Asia, Australia, Africa and South America. Facebook is making use of the Double Irish arrangement which allows it to pay just about 2–3% corporation tax on all international revenue. In 2010, Facebook opened its fourth office, in Hyderabad and the first in Asia.
Facebook, which in 2010 had more than 750 million active users globally including over 23 million in India, announced that its Hyderabad center would house online advertising and developer support teams and provide round-the-clock, multilingual support to the social networking site's users and advertisers globally. With this, Facebook joins other giants like GoogleMicrosoftOracleDellIBM and Computer Associates that have already set up shop. In Hyderabad, it is registered as 'Facebook India Online Services Pvt Ltd'.
Though Facebook did not specify its India investment or hiring figures, it said recruitment had already begun for a director of operations and other key positions at Hyderabad, which would supplement its operations in CaliforniaDublin in Ireland as well as at AustinTexas. A custom-built data center with substantially reduced ("38% less") power consumption compared to existing Facebook data centers opened in April 2011 in Prineville, Oregon.[173] In April 2012, Facebook opened a second data center in Forest City, North Carolina, US. In June 2013, Facebook opened a third data center in Luleå, Sweden. In November 2014, Facebook opened a fourth data center in Altoona, Iowa, US. In September 2016, Facebook announced a coming datacenter in Los Lunas, New Mexico in 2018 powered by renewable energy.
On October 1, 2012, CEO Zuckerberg visited Moscow to stimulate social media innovation in Russia and to boost Facebook's position in the Russian market. Russia's communications minister tweeted that Prime Minister Dmitry Medvedev urged the social media giant's founder to abandon plans to lure away Russian programmers and instead consider opening a research center in Moscow. Facebook has roughly 9 million users in Russia, while domestic analogue VK has around 34 million.
The establishment of a woodworking facility on the Menlo Park campus was announced at the end of August 2013. The facility, opened in June 2013, provides equipment, safety courses and a woodworking learning course. Employees are required to purchase materials at the in-house store. A Facebook spokesperson explained that the intention of setting up the facility is to encourage employees to think in an innovative manner because of the different environment; it also serves as an attractive perk for prospective employees. On November 21, 2016 Facebook announced that it will open its new London headquarters next year and create another 500 jobs in the UK. New headquarters will be in Fitzrovia in central London at a site that is currently undergoing redevelopment. Facebook's London-based executive, Nicola Mendelsohn said "The UK remains one of the best places to be a tech company," In August 2017, Facebook announced the opening of a new office in Cambridge, Massachusetts in 2018. Facebook will occupy the top three floors of 100 Binney St in Kendall Square and share the building with the pharmaceutical employees from Bristol-Myers Squibb. The offices will be home to Facebook's “Connectivity Lab”, a group focused on bringing Internet access and technology to 4 billion people who do not have access to the Internet.

Information

Facebook is the largest social networking site in the world, with 750+ million active users as of July 2011. Marketers are increasingly paying attention to Facebook since the audience is so large and engaged.


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